Smart Watch Market Insights, Product Type, Demand, Revenue and Outlook 2028

The global Smart Watch market size is expected to reach USD 95.78 Billion in 2028 and register a CAGR of 19.1%, according to the latest report by Emergen Research.

Smart Watch Market Insights, Product Type, Demand, Revenue and Outlook 2028

The study dives deep into the profiles of top market players and their key financials. This comprehensive report is not only for business analysts and any existing and new entrant can use it when designing their business strategies. A thorough assessment of market performance across different regions is presented through self-explanatory graphic images, charts, and tables that add weight to corporate presentations and marketing materials. The study offers regional profiles of major vendors and extensive country-level break down to empower companies to make a wise investment decision when exploring new regions.

To help gain the business owner further gain business intelligence the study on the Smart Watch market for the forecast period 2018 - 2028 brings to light data on production capability, consumption capacity, spending power, investment feasibility, and technology innovation.

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Some key highlights in the report:

Based on the operating system, the iOS segment is expected to account for significant revenue growth between 2021 and 2028 owing to factors such as rising disposable income, high adoption of iOS devices, and availability of advanced iOS operating systems such as RTOS or WatchOS for smart watches.

Among the application segments, the personal assistance segment is expected to account for largest revenue share over the forecast period. Rising health awareness, increasing adoption of smart devices and high usage of voice-recognition virtual assistants for monitoring daily activities are key factors boosting segment growth. 

Samsung Electronics Co. Ltd., Fossil Group Inc., Sony Corporation, LG Electronics Inc., Lenovo Group Limited, Fitbit Inc., Garmin Ltd., Apple Inc., Huawei Technologies, Motorola, and Polar Electro Oy are major players operating in the smart watch market.

Among the product type, the standalone segment is expected to register rapid revenue CAGR throughout the forecast period. Increasing demand for smart watches with SIM cards that can receive calls and send text messages without being connected to smartphones and high usage of standalone smart watches by people engaged in outdoor activities such as travelling or hiking are key factors boosting segment revenue growth.

For this study, Emergen has segmented the global smart watch market based on product, operating system, application, and region:

Product Outlook (Revenue, USD Billion, 2018 - 2028)




Operating System Outlook (Revenue, USD Billion, 2018 - 2028)





Application Outlook (Revenue, USD Billion, 2018 - 2028)



Personal Assistance



Regional Outlook: (Revenue, USD Billion; 2018-2028)

North America (U.S.) (Canada) (Mexico)

Europe (Germany) (UK) (France) (BENELUX) (Rest of Europe)

Asia Pacific (China) (Japan) (South Korea) (Rest of APAC)

Latin America (Brazil) (Rest of LATAM)

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Table of Content

Chapter 1. Methodology & Sources

1.1. Market Definition

1.2. Research Scope

1.3. Methodology

1.4. Research Sources

1.4.1. Primary

1.4.2. Secondary

1.4.3. Paid Sources

1.5. Market Estimation Technique

Chapter 2. Executive Summary

2.1. Summary Snapshot, 2021–2028

Chapter 3. Key Insights

Chapter 4. Smart Watch Market Segmentation & Impact Analysis

4.1. Smart Watch Market Material Segmentation Analysis

4.2. Industrial Outlook

4.2.1. Market indicators analysis

4.2.2. Market drivers analysis Increasing demand for wireless sports and fitness devices Increasing spending in connected ecosystems Increasing health awareness among consumers Rising integration of Internet of Things (IoT) in smart watches

4.2.3. Market restraints analysis High cost of smartwatch Concerns regarding data security and privacy

4.3. Technological Insights

4.4. Regulatory Framework

4.5. Porter’s Five Forces Analysis

4.6. Competitive Metric Space Analysis

4.7. Price trend Analysis

4.8. Covid-19 Impact Analysis


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